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A DIY marketing blog written by a Marketing Coach wants small businesses to ace their DIY marketing. This DIY marketing blog is about small business marketing, branding, design and life as a small business operator in Australia.

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What the hell are you waiting for?

Gemma Saltmarsh September 21, 2016

I've never understood why so many people don't follow their business and career dreams with more vigor. "I've got an idea for a business" is a phrase I've heard over and over and my response is always "why don't you just do it, then?". Yes, there are a number of annoying challenges and barriers to success but if you are persistent and patient and put in the hard yards and go into the process with an open mind it's rare that they can't all be overcome. The reason the airy fairy "vision board" concept or the whole "Secret" idea sometimes works is that people who commit to a dream and throw their whole selves behind it are the people that most often make it. 

"I don't have enough money to start it off" - find an investor or change your business plan so that you can start without any. 

"I don't know whether people would buy my product" - you will never know if you never try and you can always be flexible and mould it to better suit your market. 

"I'm scared of failure". Make your own definition of failure. Mine is "if I don't at least give it a good try then I've failed". 

There is never a right or wrong time to launch your own business and if you don't take the plunge you'll never know where that journey might have taken you. 

So. What the hell are you waiting for? 

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InBusiness TagsStart up, Fear of failure
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small business marketing blog >>

For small business owners, freelancers, sole traders and anyone else struggling through the marketing maze. DIY marketing tips, hacks and guidance written by an online marketing consultant who has been working with small businesses for over 12 years.

about the blog author >>

Gemma Saltmarsh is an Online Marketing Consultant who focuses on small business marketing based in Hobart, Tasmania. Her mission is to help small businesses thrive by offering marketing tips and sharing her experience.

about the business >>

Salt Brands and Marketing delivers clients marketing with spark on small business budgets. DIY small business marketing is their area of focus.

Their services include online marketing consulting, marketing plans and strategy, web design, logo design, branding packages and marketing packages covering SEO, social media and digital advertising.

Salt Brands and Marketing serve small businesses and freelancers Australia wide. We are 100% virtual and work from our home office near Hobart, Tasmania, Australia. 

Please get in touch if you would like to find out more about our marketing services. 

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 We acknowledge the rightful Traditional Owners of Country of the land on which we live and work and pay our respects to Elders past, present and emerging.


Gemma is a certified practicing marketer

Website designed by Salt Brands and Marketing, HQ near Hobart, Tasmania, Australia. All content is used with permission. Our current web design is better than this old clunky thang though and you can find it at Peabody Digital.


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Practicing as an online marketing consultant with a Professional AMI Membership

SALT. Small Business Marketing with Spark

Small Business Coaching, Strategy and Training

Fractional CMO and strategic marketing consulting delivered 100% virtually to Australian businesses. Salt Brands and Marketing provides expert guidance, clarity, and performance-focused strategy to help businesses improve their marketing results and build internal capability. Designed for organisations without a full-time marketing executive, our virtual Fractional CMO and strategic marketing consulting services support business owners, managers, and marketing coordinators through embedded leadership, team mentoring, and actionable plans. Core services include fractional CMO services, strategic audits, capability coaching, campaign oversight, brand and messaging refinement, and high-level marketing strategy development. Other offerings include online consulting, supplier management, and digital performance review. Expert marketing support, without the full-time cost.

Salt Brands and Marketing | 162 Macquarie Street, Hobart, TAS, 7000, Australia

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