you’re operating a business and you don’t have one you might end up at the whim of customer demand and pinballing around without any clear direction or plan on even an idea of where you want to be, nevermind where you are. I’m a great believer that people’s businesses need to work in with their lifestyle goals. And they need to be clearly embedded in reality. That means considering all your current resources, your personal and professional hopes and dreams, your family needs and your future financial aspriations. Most importantly they need to work for the business owner in a way that helps you create the life you want to live…
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Finding opportunity in crisis
Bleak. Dire. Grey, grey, grey.
These are words that might be coming to mind over and over for some people when they consider their business and it’s future in the midst of this forced economic standstill.
Rather than dwell on the shitstoem that we now find ourselves in and complain, I’m the sort of person that likes to solve problems. The bigger the challenge, the more satisfying when it’s solved, amiright?
When all the variables and parts and grants and stock prices and customer demand levels are all going haywire how is it possible to see through the panic?
Well, sadly, this isn’t an advice column and I certainly can’t offer you a solution to your specific problem but here’s what I suggest. It’s important that while you do these things you’re keeping your eyes wide open to opportunities because you might just unearth some new ideas;
If you’re overwhelmed, use this time for business housekeeping. Tidy things up you’ve been meaning to so that you feel organized including your files, your outstanding invoices and your client lists. Develop a list of prospects.
Revisit your goals, hopes and dreams for your business. If you’ve got a business plan, update it.
Reflect on your current challenges. What is going wrong and why? How can you adapt to overcome these challenges? Do you need to move to an online platform? Do you need to expand your product or service offerings? Could you use what you have to completely change the face of your business and make it more relevant?
We are available for business coaching and can help you make the most of this challenge we are all facing together.
Get in touch to find out how we can help.
The Covid-19 virus is changing the shape of our economy minute by minute…
Time to Pivot Fast: What Can Small Businesses do to survive Covid-19?
We are living in unprecedented times right now. I live in Tasmania, Australia and literally overnight our wonderful, thriving Hospitality industry has collapsed. It’s heartbreaking because it was becoming something so very special. Many small business owners have had to shut their doors, some knowing full well that they will never open again. Hundreds of thousands of Australians have lost their jobs in the space of a few days…
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Small business SEO tips
Why is SEO important for small businesses?
In Australia, only 4% of people don't research online prior to purchasing a product or service. So if you're not focusing on Search Engine Optimisation, you're missing out on 96% of your potential customer base. No biggie, right? Find out how to sort your SEO for your small business with some helpful tips...
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WTF is SEO?
SEO. Search engine optimisation. That thing all those random spam emails keep annoying you about. What the hell is search engine optimisation and why are people always bugging you about it?
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WTF is a website?
WTF a website WAS ten years ago is entirely different to WTF websites are today. Websites used to be a fancy business listing - contact details - this is who we are - ta dah! Done. But websites that stayed as static listings sat dormant and gathered virtual dust, eventually being buried by other businesses with their finger on the digital pulse...
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